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Digital Signage: Grow Your Business with Attractive and Flashy Signs


The digital signage industry has been growing steadily. According to several studies and researches, the said market is expected to continually grow. It is now wonder why a scrolling LED sign is fast becoming a mainstay in retail stores, restaurants and coffee shops among others.

If you’re still having second thoughts on investing in digital scrolling signs then check out these fast facts from an infographic from Vizworld:

  • A good number (half of the business owners survey) plan to increase their budgets for the use of digital signage
  • 24% of companies have projected digital signage spending of more than $ 1 million
  • There is a significant drop in the number of businesses who do not use digital signage in their marketing mix. From 35%, this number went down to 22%
  • The digital signage market amounted to $ 3.9 billion in 2009. This market is expected to grow annually by 20% until the end of this year
  • 70% of U.S. residents who are 12 years old and above have reported seeing a video display in a public venue in the past month
  • 52% of the same market recalled seeing a video display in a public area in the past week

Videos that run on digital signage in public venues are said to be seen by more Americans than videos posted online and on YouTube. Digital signage screen is commonly found in grocery stores, shopping malls, department stores, medical offices and movie theaters.

By The Numbers: How Effective Is Digital Signage

  • A study by Arbitron revealed that 47% of those who have seen a digital signage in the past 30 days particularly said they recall seeing the ad
  • Unplanned purchases happen to every 1 in 5 viewers of an ad placed on a digital signage
  • 47.7% of people say that the digital signage platform is effective for brand awareness
  • 29.5% say that it influences their purchases
  • 32.8% of people find it influential for repeat buyers

Have you been using a digital LED sign? Here are 3 tips to make your signage more effective:

Success Tips # 1 Keep your customers in mind

One of the biggest mistakes business owners can make is to just treat their prospective and current customers as moneymaking machines. Keep in mind that these are people who have problems or concerns which you can solve. Always make it a point to make your customers appreciated and understood.

It doesn’t matter if you’re just selling hot dogs or developing the next mobile app that can change the world, building a connection and strengthening these ties with your customers in the different aspects of your business including marketing, advertising, manufacturing and development of new products to name a few.

Success Tips # 2 Zero in on your point – at once
Since digital signages are commonly placed outdoors in high traffic area, your message generally competes with a lot of noise. Even your own ad or digital sign can create its own noise by being all over the place. Focusing your message is very important. Always make sure that your call to actions is clear enough to be caught by the audience and stop beating around the bus. The next tip can surely help you with this.

Success Tips # 3 Creativity is not an option – it’s a must

Creativity works hand in hand with clarity. Ideas that are presented clearly sparkle and get noticed more when they expressed through unconventional ways. Instead of telling customers outright to buy your products, why not do it the other way around and tell them all about the things that they would miss without your product or service.

Do you have a scrolling LED sign for your business?

AffordableLED offers a variety of LED signs that can help your business send out clear advertising messages to your customers. Visit us at AffordableLED.com

Photo Credit: Vizworld.com 


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