Skip to main content

Digital Signage: Grow Your Business with Attractive and Flashy Signs


The digital signage industry has been growing steadily. According to several studies and researches, the said market is expected to continually grow. It is now wonder why a scrolling LED sign is fast becoming a mainstay in retail stores, restaurants and coffee shops among others.

If you’re still having second thoughts on investing in digital scrolling signs then check out these fast facts from an infographic from Vizworld:

  • A good number (half of the business owners survey) plan to increase their budgets for the use of digital signage
  • 24% of companies have projected digital signage spending of more than $ 1 million
  • There is a significant drop in the number of businesses who do not use digital signage in their marketing mix. From 35%, this number went down to 22%
  • The digital signage market amounted to $ 3.9 billion in 2009. This market is expected to grow annually by 20% until the end of this year
  • 70% of U.S. residents who are 12 years old and above have reported seeing a video display in a public venue in the past month
  • 52% of the same market recalled seeing a video display in a public area in the past week

Videos that run on digital signage in public venues are said to be seen by more Americans than videos posted online and on YouTube. Digital signage screen is commonly found in grocery stores, shopping malls, department stores, medical offices and movie theaters.

By The Numbers: How Effective Is Digital Signage

  • A study by Arbitron revealed that 47% of those who have seen a digital signage in the past 30 days particularly said they recall seeing the ad
  • Unplanned purchases happen to every 1 in 5 viewers of an ad placed on a digital signage
  • 47.7% of people say that the digital signage platform is effective for brand awareness
  • 29.5% say that it influences their purchases
  • 32.8% of people find it influential for repeat buyers

Have you been using a digital LED sign? Here are 3 tips to make your signage more effective:

Success Tips # 1 Keep your customers in mind

One of the biggest mistakes business owners can make is to just treat their prospective and current customers as moneymaking machines. Keep in mind that these are people who have problems or concerns which you can solve. Always make it a point to make your customers appreciated and understood.

It doesn’t matter if you’re just selling hot dogs or developing the next mobile app that can change the world, building a connection and strengthening these ties with your customers in the different aspects of your business including marketing, advertising, manufacturing and development of new products to name a few.

Success Tips # 2 Zero in on your point – at once
Since digital signages are commonly placed outdoors in high traffic area, your message generally competes with a lot of noise. Even your own ad or digital sign can create its own noise by being all over the place. Focusing your message is very important. Always make sure that your call to actions is clear enough to be caught by the audience and stop beating around the bus. The next tip can surely help you with this.

Success Tips # 3 Creativity is not an option – it’s a must

Creativity works hand in hand with clarity. Ideas that are presented clearly sparkle and get noticed more when they expressed through unconventional ways. Instead of telling customers outright to buy your products, why not do it the other way around and tell them all about the things that they would miss without your product or service.

Do you have a scrolling LED sign for your business?

AffordableLED offers a variety of LED signs that can help your business send out clear advertising messages to your customers. Visit us at AffordableLED.com

Photo Credit: Vizworld.com 


Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Spring Allergy Alerts: How Pharmacies Can Use LED Signs

Learn how your pharmacy can help the community with programmable LED signs during allergy season. Spring brings longer days, warmer temperatures, and, unfortunately, a spike in allergies. With pollen counts rising, pharmacies have a unique chance to help customers stay informed and find relief. Programmable LED signs are an effective way to display real-time allergy alerts, promote medications, and share health tips.  Unlike traditional signage, these LED-powered signs grab attention with dynamic scrolling text and animations, making them perfect for engaging passersby. And without further ado, here are eight ways pharmacies can maximize their scrolling LED signs during allergy season: #1 Display Daily Pollen Count Updates Allergy sufferers rely on pollen forecasts to plan their day. Displaying real-time pollen counts on an LED sign helps customers know what to expect before stepping outside. Pharmacies can pull data from reliable sources like the National Allergy Bureau (AAAIA) ...
Post a Comment
Read more

How LED Signs Help Businesses Go Paperless

Reduce waste and advertise smarter this Earth Day! Posters, flyers, and banners have been go-to marketing tools for years, but they create a lot of waste. Switching to a scrolling LED sign helps businesses cut down on paper use, save money on printing, and keep messages fresh without constantly reordering materials. As more businesses look for affordable and eco-friendly ways to advertise, digital signage is proving to be a smart choice. Programmable LED signs let businesses update promotions instantly, share important info, and attract customers with bright, moving displays. Unlike paper ads that end up in the trash, LED signs are a greener way to advertise while making sure your message gets noticed. Here are eight ways LED signs can help businesses go paperless and save money: #1 Save Money on Printing and Disposal Costs Printing ads isn’t cheap. A single batch of posters can cost $100–$500, depending on size and design. Multiply that by all the updates your business needs througho...
Post a Comment
Read more

A Comparison of LED Vs. Neon Signs For Businesses

Find out which sign is right for your business with this quick guide. Signage plays a very important role in attracting customers and reinforcing your brand. Whether you're opening a storefront, a bar, or a restaurant, choosing between a programmable LED sign and a neon sign can impact visibility, cost, and maintenance. Both may have their unique appeal, but they differ significantly in factors like energy efficiency, durability, and overall value.  For today's article, we'll share a detailed breakdown to help you decide which is the best type of signage fit for your business: #1 Energy Efficiency Energy consumption is a major factor when selecting signage. Scrolling LED signs use significantly less power than traditional neon signs. They operate at a lower voltage and require minimal electricity, reducing utility costs. Neon signs, on the other hand, rely on high-voltage transformers to keep gas-filled tubes glowing, leading to higher energy consumption. If you're lo...
Post a Comment
Read more