Thursday, December 27, 2012

3 Money Saving Tips for Businesses In 2013

Business owners are presented with a number of ways to take advantage of this innovation. For one, the use of scrolling LED sign and digital signage in restaurants, coffee shops, salons, schools and other establishments provide great benefits. The numerous advantages include financial savings, efficient energy use and interactive presentation of announcements or advertisements to name a few.

Today, we are sharing with you 3 simple ways on how to create additional savings for your businesses in 2013. We’d love to know what you think about our ideas so please feel free to share your thoughts below.

Switch to LED

This year, we celebrated the 50th invention anniversary of the Light Emitting Diode or LED.  In those 5 decades, LED lighting fixtures and its other uses have transformed the way we live. Numerous studies by private and government institutions have proven the efficiency of the LED technology when it comes to reducing energy consumption, prolonged life expectancy and saving Mother Earth.

As more individuals and businesses become more conscious of their impact on our planet, 2013 could be the year for the LED technology to take off and be appreciated as a sustainable means of saving.

Joining the LED bandwagon when it comes to lighting features and in store digital signage could require more initial investment. But with the longevity and efficiency of the LED solution, investments are sure to pay off in various forms.

Reduce, reuse and recycle resources

This practice remains as one of the most efficient means to generate savings both in the home and in the workplace. Reducing consumption as well as reusing, recycling and repurposing items are simple ways of achieving a good level of efficiency.

The 3R’s can be applied to different aspects of managing a business like operations, manufacturing, administrative and marketing to name a few. To serve as a concrete example, an illuminated LED board can be repurposed as a message board for workplaces that are looking for fun ways to cut down on paper use when it comes to circulating announcements on a larger scale.

Try modern solutions

The internet is probably the biggest new age solution that we have that provides a substantial amount of savings for all of us in different ways.

To share with you a couple of ideas on how to utilize the internet for efficiency that generates savings, here are 2 common ideas that you should revisit:

  • Use company emails for memos and other communication. Instead of printing out reports and letters, why not send them online to reduce your paper trail? Email clients have been around for quite a while now and they’ve proven to be cost-effective and easy to organize. But if you’re like a good number of individuals who get tired of staring on LED screens all day long, maximize the use of paper by printing on both sides.

  • Mix your offline advertising with online marketing efforts. Aside from cutting down on paper use and huge expenses, online marketing makes your efforts more targeted. As a result, less physical resources are consumed in producing results that produce the same or an increased result.

Efforts to modernize can cause uncertainty in the beginning. However, we should keep in mind that the LED technology as well as the Internet has great potential not only in saving precious dollars for businesses but also our planet.

How are you planning to generate savings for your business in 2013?

We’d love to know your solutions to increase the efficiency of your business. Feel free to send in your thoughts, ideas and suggestions in the comments below.

We Wish You All A Prosperous New Year Ahead!

Thursday, December 20, 2012

3 Simple Ways to Upgrade and Revamp Your Digital Signage For 2013

As the year ends, we’re pretty sure that you’re gearing up to face head on the business challenges that 2013 has to offer. One battle ground for any business next year would surely be in the areas of marketing and advertising especially with the rise of smartphones, tablets and other mobile gadgets that allow the world to function faster and seamlessly.

Is your digital scrolling LED sign prepared to battle it out with online marketing means when it comes advertising within the confines of your business?

Today, we’re sharing with you 3 easy tips that you can apply to boost your in store advertising efforts in 2013. Feel free to share your thoughts and ideas with us in the comments below.  

Digital Sign Upgrade Tip # 1 Revisit your guidelines for writing advertising messages

Interactive display boards including scrolling LED signs can do a great deal in keeping your customers informed of announcements and offers by getting your advertising message across.

Do you have clear guidelines in writing advertisements and announcements on your digital signage?

If you’re still trying to put together a policy on how to advertise your products and services on digital signage platforms, here are 3 simple guidelines that can effectively lead you through the process:

  • Keep it short and simple

Your in store scrolling LED sign is not the best place to display your novel. So if you’re a budding writer, better pen down your prose on a journal and not on a useful advertising medium.

Keep in mind that moving signs could be difficult to follow if they’re lengthy. Place into consideration that they are moving and can’t be read entirely in one go. With this in mind, craft your advertising messages or in store announcements in a manner that your customers can understand easily. Don’t forget to add a dash of creativity to capture the attention of your readers at once.

  • Go straight to the point

Say your message outright and say it fast. Though it might be good to give a background or the details of your promo first, try to resist this style of advertisement writing.

It would be best to announce to the world right away that you are reducing prices before you mention that part of the proceeds will go to a charity that your brand supports. In this way, your message is focused and it highlights properly the main message which is the sale that you’re hosting.

  • Put your audience first

Many brands tend to forget about this from time to time. As business owners, we should always keep in mind that our customers will always be the reason why we have been in busy and why will continue to do so for the next couple of years or even decades.

Make it a point to understand the preferences, purchasing habits and other important information about our target audience. In this way, we are able to directly communicate messages that they deem important and they understand.

Always keep in mind that well crafted messages, advertisements and content are highly capable of producing better results for your business.

Digital Sign Upgrade Tip # 2 Go for maintenance checks

Don’t wait for your indoor LED sign to cause any problems before having it checked by a technician. If your warranty covers maintenance checks and services, feel free to take advantage of your retailer’s after-sales care package. Doing so will help you make sure that your investment on a store sign is protected and lives up to your expectations.

And if you’re still using neon signs for your dinner, coffee shop or salon…

Digital Sign Upgrade Tip # 3 Switch to an indoor LED sign

This is the best thing that you can do for your sign advertising for 2013. AffordableLED offers a wide range of LED signs that are highly capable of reducing your energy costs while performing at their best for a very long time. Choose from our open signs, scrolling LED signs, LED boards and other digital signage products that will surely answer the needs of your business while keeping you on the budget.

Happy Holidays and Have A Great New Year!

Thursday, December 13, 2012

Holiday Profit Boosts: How to Make Your Digital Signage Advertising Successful This Christmas

Never miss an opportunity to increase your profits this Christmas season by maximizing your business advertising. One of the most cost-effective ways to do so is to harness the power your scrolling LED sign when it comes to letting your customers know that you’re in business and you have a lot to offer them.

Today, we’ll share with you a couple of must-know tips when it comes to keeping an LED store signage working for your especially this busy holiday season. Feel free to share with us comments and additional tips below.

Keep it clean and attractive

This simple task is often neglected by many coffee shop, restaurant and retail store owners. But one thing that you should remember is that an LED sign has no ability to clean itself.

Your investment on programmable signage are put to waste when they don’t work for your business – this is exactly what happens when your open sign is dirty this Christmas season. If we may put it, an unattractive LED sign can lead to chain reactions that can decrease your sales this profitable time of the year. And we’re sure that you don’t want this to happen.

Cleaning your in store LED sign can be simple and complicated at the same time. Just make sure that you carefully follow the cleaning instructions for your specific item. This would help you keep your digital signage in a good and functional condition.

Assign particular personnel to be in charged of the LED sign

Having a dedicated employee to maintain and update your digital signage is one of the smartest ways to make the best use of your investment.

To help you identify the task of your team member who would be in charge of the LED sign, here are some of the things that he or she should do:

  1. Maintain the physical appearance of the sign. This simple task can be done every day or on a weekly basis depending on your arrangement. What he or she has to remember in cleaning and ensuring the functionality of the signage is that the manufacturer's instructions should be followed.

  1. Update the content. If you are using a programmable scrolling LED sign, it would be very important for your personnel to be knowledgeable not only operating the machine but also writing effective advertising messages that would capture the attention of your customers. If your resources would permit it, you can hire a copywriter or a marketing manager to create suitable advertising messages for your signage. Keeping your ads relevant this Christmas season can play a huge role in increasing your customers this time of the year.

  1. Recommend upgrades or improvements in the digital signs. This task is very important to keep you ahead of the game. You must keep in mind that technology changes everyday, perhaps even every second. It doesn’t mean that you have to buy the latest digital signage all the time but being updated can surely teach you a thing or two in maximizing the current technology that you have.

Like what we’ve said earlier an open scrolling LED sign can’t fend for themselves; more so update their advertising messages on their own.

The ultimate Christmas LED sign tip: Leave it on. That is, during your operating hours. What are you going to do with your dazzling LED store sign this Christmas if you’d hide it away from your customers, right? Make sure to maximize the fullest advertising potential of your coffee shop, restaurant, or salon this time of the year with the help of in store LED signs.

Thursday, December 6, 2012

Going Green: 3 Safety Tips for Holiday Decorations This Christmas Season

It is indeed the season to be jolly.

How is your retail store or coffee shop celebrating the Christmas season?

Decorating your place to spread the cheerfulness of the season is one way to go. If your scrolling LED sign hasn’t received a decorative bow for the holidays then you should start thinking of ways to decorate your store and keep up with the season.

Today, we are sharing with 3 simple decorating tips for the holidays that will not only liven up your small business but it will also help you save the environment. Take a look at our safety tips for holiday decorating this Christmas time.

Holiday Decorating Tip # 1 Switch to LED Christmas lights

The light emitting diode (LED) technology has been steadily gaining popularity for some time now. This lighting innovation recently celebrated its 50th anniversary but the use of LEDs for businesses, homes and even public areas span way less than that.

With the proven capacity of LED light bulbs to greatly reduce electrical costs, this technology is becoming the preferred choice when it comes to lighting homes and attracting customers with programmable signs.

The simple act of choosing LED Christmas lights over those that do not utilize the technology doesn’t only create huge savings on electricity bills but it also takes us one step closer to saving Mother Earth from all of the carbon emissions generated with the use of electricity.   

LED Christmas lights can also help you save a couple of dollars in the long run since the technology allows the prolonged life span of the light bulbs that will brighten your home, office or retail store this time of the year.

Holiday Decorating Tip # 2 Do not leave holiday lighting fixtures unattended

Fires can be a common scenario during the holiday season. With all the Christmas lights and elaborate decorations that many of us adorn our homes and place of work, it is not very difficult to understand why overloaded electrical sockets can cause fire.

To keep the holiday season safe for all of us, make sure that you don’t bring in too much lighting fixtures that would compete for electricity. Keep in mind that when you have too much lighting decorations your electrical supply might not be able to deliver your needs which can result to a short circuit that can result into fire.

Another great way to prevent fires is to unplug Christmas lights at night or when not in use. They might look good when they are left open but then again, unsupervised use can lead to accidents.

Holiday Decorating Tip # 3 Consider other decorating options

Christmas lights as well as other decorative LED lighting fixtures are a sight to see. Aside from delivering bright hues that are truly eye-catching, their presence can surely deliver the joy and the holiday cheers that Christmas is all about.

In decorating your home or business this Christmas time, you can also opt for embellishments that do not require the use of electricity like Christmas trees and wreathes. Depending on your theme for this year, you can also make use of other items that can be refashioned to be Christmas d├ęcor. There are tons of DIY tutorials online that can help you transform old books or even clothes into beautiful holiday adornments.

Are you decorating for the holidays?

Share with us how your tips and tricks on transforming homes, coffee shops and retail stores into holiday wonderlands. Feel free to put in your thoughts on the comments below.