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Holiday Profit Boosts: How to Make Your Digital Signage Advertising Successful This Christmas


Never miss an opportunity to increase your profits this Christmas season by maximizing your business advertising. One of the most cost-effective ways to do so is to harness the power your scrolling LED sign when it comes to letting your customers know that you’re in business and you have a lot to offer them.

Today, we’ll share with you a couple of must-know tips when it comes to keeping an LED store signage working for your especially this busy holiday season. Feel free to share with us comments and additional tips below.



Keep it clean and attractive

This simple task is often neglected by many coffee shop, restaurant and retail store owners. But one thing that you should remember is that an LED sign has no ability to clean itself.

Your investment on programmable signage are put to waste when they don’t work for your business – this is exactly what happens when your open sign is dirty this Christmas season. If we may put it, an unattractive LED sign can lead to chain reactions that can decrease your sales this profitable time of the year. And we’re sure that you don’t want this to happen.

Cleaning your in store LED sign can be simple and complicated at the same time. Just make sure that you carefully follow the cleaning instructions for your specific item. This would help you keep your digital signage in a good and functional condition.

Assign particular personnel to be in charged of the LED sign

Having a dedicated employee to maintain and update your digital signage is one of the smartest ways to make the best use of your investment.

To help you identify the task of your team member who would be in charge of the LED sign, here are some of the things that he or she should do:

  1. Maintain the physical appearance of the sign. This simple task can be done every day or on a weekly basis depending on your arrangement. What he or she has to remember in cleaning and ensuring the functionality of the signage is that the manufacturer's instructions should be followed.

  1. Update the content. If you are using a programmable scrolling LED sign, it would be very important for your personnel to be knowledgeable not only operating the machine but also writing effective advertising messages that would capture the attention of your customers. If your resources would permit it, you can hire a copywriter or a marketing manager to create suitable advertising messages for your signage. Keeping your ads relevant this Christmas season can play a huge role in increasing your customers this time of the year.

  1. Recommend upgrades or improvements in the digital signs. This task is very important to keep you ahead of the game. You must keep in mind that technology changes everyday, perhaps even every second. It doesn’t mean that you have to buy the latest digital signage all the time but being updated can surely teach you a thing or two in maximizing the current technology that you have.

Like what we’ve said earlier an open scrolling LED sign can’t fend for themselves; more so update their advertising messages on their own.

The ultimate Christmas LED sign tip: Leave it on. That is, during your operating hours. What are you going to do with your dazzling LED store sign this Christmas if you’d hide it away from your customers, right? Make sure to maximize the fullest advertising potential of your coffee shop, restaurant, or salon this time of the year with the help of in store LED signs.

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