Friday, May 31, 2013

Business Tip: How to Make Your Store Front More Attractive

When you are in the middle of a city’s shopping district, and you’re surrounded with a lot of big shopping store, what’s the first thing you notice? Maybe it’s the wonderfully designed window display of a fashion boutique, or the impressive fa├žade of a shoe store, or the catchy LED sign hanging on the restaurant window. All these things set an impression that will later determine if you’re going to purchase something from that store or not.


Attractive Store Front
image from worldofwaterinc.com


The same principle goes if you are a business owner. Just imagine yourself as a customer passing by in front of your store. Do you think your store front makes the impressive first impression? Will you be engaged to step inside and look at what the store has for you with just a first glance? If you’re not quite satisfied with how your store looks like, there are number of ways to improve it. Create a store front that that is visually appealing to customers with these quick tips.

Use Inviting Colors
The color you use in your store front send out powerful messages that can be easily recognized by your customers. Bright and happy colors, especially in open signs, create a fun and inviting atmosphere for shoppers and makes shopping more comfortable for them. However, dark color may look mysterious and uninviting. Carefully decide on your color choice and how you want it to be associated with your brand.

Choose good quality lighting
Lights play a good deal in making your store look great. If you want to feature new products or want to emphasize discounted items, a good lighting can do the trick. This is a good way to attract customers and make your store more inviting.

Invest in Quality Store Sign
Make your store stand out with an attractive store sign just by using high quality but affordable LED sign. The blinking lights will surely catch everyone’s attention and will make your store more visible even from long distance. This will also allow you to send out messages or announcements more efficiently. It is also programmable so you can change your display anytime you want.

Change Display Frequently
If you haven’t checked on your display for quite a while, now is the time to make the necessary steps to update and upgrade your display. Set a schedule on when you must change your store display and plan ahead so you can assure the effectiveness of your marketing.


Lastly, keep the area on the front of your store clean and free of any disturbances such as garbage, unnecessary posters or parked vehicles. As much as possible, keep your customers focused on your products and keep them interested enough in your store front that they will be curious to know what you got for them.

Friday, May 24, 2013

Add Fun in Your Store with Writable LED Board


If you want to be successful in your business and attract more customers, you need to do an advertising strategy that is fun, catchy and cost efficient. When you’re just starting with your business it is important to make your store known and easily visible. While traditional advertisement usually works, a new way to get your message across is through a Writable LED Board. It’s lightweight, efficient, and easy to use!

Writable LED board is an innovative advertising product that allows you to write or draw your own sign. It is a perfect way to do a promotion and release information for small and medium business entities.


Writable LED Board for Your Business
Show your menu, announce daily specials, promote new items or shout greetings on special events through a colorful and catchy LED board. If you have new dish, or drink specials, as well as seasonal discounts, you can definitely use a vibrant flashing colors to promote it to your customers. Bars, fast foods and restaurant will surely benefit with the colorful display that can be used during the day and most especially at night.

Use Your Own Creativity
Unlike other LED Sign that looks quite mechanical and programmed a writable board can be a canvass for your creative mind. Use different fluorescent marker to create a sign that will appeal to your customers. If you know how to draw or know someone who can, create a fun and personal messages. Use caricatures, logos, or symbols that can be easily associated with your store for a stronger brand recall.

Make it Colorful
Use different colors of markers to create a catchy message that looks great on hobby shops, accessory stores and fashion boutiques. Announce holiday sales, discount promos or giveaways to attract passing customers to step inside your store.


Why Use Writable LED Sign?
Compared to traditional advertising, LED message board can be updated anytime you want. It’s like a whiteboard that can be reused all through the year. Just write your message, and wipe it off whenever it has to be changed. It can even be put on a tripod, hanged on walls and can even be put in glass windows. This is surely one of the best things that you can use to boost your store’s advertising.

Watch this short Youtube Video to learn more about writable LED board.

If you’re still unsure about what kind of LED sign will work for your business and answer your advertising needs, you can browse our website and see what’s in store for you.  

Friday, May 17, 2013

How Any Business Can Benefit from Indoor LED Sign


Fact: Your business can benefit from an Indoor LED Sign.

If you own a spa, restaurant, boutique, convenience store or auto shop, it’s pretty sure that you can use a little boost in your sales with some attractive LED displays. They’re light, easy to use, fun and versatile. Plus it can turn any dull store space into a point of contact where you can send catchy messages to costumers.

led-sign-for-restaurant
Make signs more catchy with LED

Rather than a simple static message, LED sign can bereconfigured anytime to send out important information throughout the year. Indoor LED display can get the right message to the right people at the right time so you are sure that your investment is worth every penny.

Food and Restaurant Business
If your customers are already inside your store, this is your chance to tell them what you sell and get them into trying out new items on your menu. Since LED display can be easily reprogrammed to contain timely messages, it can be used to promote seasonal dishes, discounts, happy hour and holiday promos. You can also use this to display store hours and events inside your restaurant.

Entertainment business
LED sign sends out clear messages to a targeted audience. It can be used to announce viewing schedules as well as send out powerful messages to encourage them to watch the latest films in theaters and cinemas. With scrolling LED, you can choose how big and how bright your sign should be so it will be visible from the lobby without being blinding. It can also work well in dim interior lighting and will make information dissemination more efficient.
Creative-LED-Sign-for-cinema
LED Sign for Cinema

Retail Outlets
With easy to program messaging, announcing specials and new products haven’t been this easy. Indoor LED sign can be used to announce sale and spice up window displays so it can attract new customers to step inside your store. With attractive signage program with the right color and size you can inspire more purchase and increase your sales in no time.

From the “Open” sign on your store door, the clear menu board, or the big Holiday SALE sign, you have countless ways to use LED Sign for your business. Whatever message you have to send out to your customers, you can definitely find an affordable but creative way to express it.


Browse our website for different LED sign that is just right your business!

Friday, May 3, 2013

How to Create an Effective Content for Your LED Display


Having an effective advertising program for your business doesn’t end in investing in quality LED display. We all know that an LED sign will require a big chunk of your budget but that doesn’t mean that you should no longer invest on the content creation of your electronic messenger. If you really want to maximize the potential of this technology, creating an effective content can make things a lot easier.

If you already have a significant experience in business particularly in advertising, determining what you should and should not include in your LED board is easy. But if you are using LED signs for the first time and is pretty new when it comes to advertising, taking note of the guidelines below can help you in creating a content that gets your message across and make your business more memorable for your customers.

Content is King
This concept is usually attributed to articles and other written form of advertising but if you will look at it, any display no matter how grand or colorful it is, is only good as the content or simply the message that it is trying to send.
Since LED display can only give you a limited space, keeping it short and simple is always a good way to go. Put the significant information first and don’t try to stuff all the things you want to say in a small space. Coming up with a catchy and unique headline can also capture people’s attention easily and can bring your business closer to your target market.

Bigger and Clearer Text
After you were able to come up with a fabulous content, the next challenge is how you will send your message to your customers. Using quality LED signs can give you the advantage because it captures people’s attention due to its colorful display and its ability to switch content depending on the duration of the ads. However, you should still make sure that the letters you use in your display are clear, big, and in sans serif fonts.

There is no need for creative, fully decorated fonts if your customer will be having a hard time reading your content. Remember that people will only spare 10 to 30 seconds of their precious time to look up to your display and remember your message. If your fonts are unclear they will not easily get what you’re saying and won’t look at your advertisement again.

Contrasting Colors

The readability and clarity of your message can also depend on the color combination of your LED sign. Black on white or black in yellow is perfect when you want to make your display simple, white on green looks refreshing to eyes and white on blue promotes loyalty and calmness. Aside from the color combination, you can also experiment on varying the font size of the different text in your LED sign.

Before jumping into the world of LED advertising, equipping yourself with the basic advertising concept can help you in advertising your business. Follow the simple notes above have a successful signage program in your store.