Tuesday, April 29, 2014

Reasons for Going With LED Signs

What’s the fuzz with LED lighting fixtures?
Many homeowners and entrepreneurs alike have been asking this question since the emergence of this innovative technology. Light Emitting Diodes popularly known as the LED have been proven to generate energy and monetary savings. Its many variations including scrolling LED signs, traffic lights and flood lights to name a few also carry the same advantages as the actual light bulb.

Here are some wonderful insights when placing different types of light bulb side by side:
  • 25% of monthly electrical home bills are attributed lighting use.

  • Incandescent bulbs consume 60 watts and can serve up to 2000 hours.

  • Compact Fluorescent bulbs consume 15 watts. This lighting fixture can last up to 20,000 hours of use.

  • LED bulbs consume 8 watts and are said to lasts up until one third of an average human life. That is about 50,000 hours.

  • LED lighting fixtures are environment friendly since they don’t give off UV or Infrared emissions.

  • CO2 footprint is significantly reduced with the use of LED lights.

  • The LED technology contains no mercury making it very safe to use even for homes with children.
  • Conserve heat with LED lights that stay cool.

  • With its rise, LED fixtures can be used for domestic lighting, flood lighting, traffic lights as well as in offices and retail stores.

BONUS TIP: Get the right tools
Businesses need different tools to carry out their tasks properly. In this digital age, it is very rare to find an office with no computers, printers and other electrical devices. Using electronics in the workplace is unavoidable. But what you can get away from is the high electricity costs that it may incur. To do so, simply opt for tools that make use of less electricity or are certified energy efficient. Make use of laptops instead of desktop PCs if possible. Portable computers generally need less energy to function as well. Also, multi-functional tools such as printers that double as fax and copy machine can generate tons of savings as well. And of course, don’t forget to unplug appliances and other electrical equipment before leaving the office especially on weekends.

Is your business environment friendly? Start today by investing on attractive and customizable LED signs that can surely generate big savings.

Thursday, April 24, 2014

A LED Sign for Your Restaurant: A Great Decision

So, you’ve opened a new restaurant? Congratulations! Since food is a basic human necessity, you can be sure you’ll never run out of customers. However, the restaurant industry is already a crowded arena with way too many players. Even if you are serving top quality food, newcomers, like you, need to have a distinct marketing and advertising strategy to stand out. 

Our suggestion? Go for LED open signs. LED signs have been around for quite some time and are continuously gaining popularity. It is fast becoming the hottest out-of-home advertising tool for entrepreneurs because it is effective, cost efficient and even environmentally friendly. LED, which stands for Light Emitting Diodes, which, in a nutshell, are ultra tiny light bulbs that can be animated. They are the brightest lighting available and one of the most durable too. They do not fade or flicker even when used for a long period of time and use up only half of the electricity that neon signs and incandescent bulbs do.

Today, restaurants are all about attention, and an LED sign is just the perfect way to command that attention. Here are a few more reasons why installing an LED sign is good for your budding restaurant business.

1. An LED sign is good branding for your business. 

For example, a scrolling LED sign is a good way to capture the attention of prospective customers. This is a good way to remind them of your establishment, even after they’ve only passed by.

2. An LED sign is good for your budget. 

Because an LED sign is programmable, you can easily change its message, layout and color without shelling out extra cash. It is versatile and requires minimal maintenance.

3. An LED sign communicates directly. 

As consumers, how many times have we subconsciously blocked off the advertisements we are bombarded with everyday? With LED signs, however, the message communicates to your target market directly, leaving very little room for the message to be lost in translation.

Tuesday, April 22, 2014

How to Pick the Right LED Open Sign for You

For any entrepreneur, keeping up-to-date with the latest technological advancements in advertising and marketing is an absolute must. However, following business trends should not be done blindly. It is important to exercise sound judgment when investing capital in tools that can either make or break a business. These days, small to medium enterprises are utilizing the fast growing trend of outdoor advertising—LED signs, and more specifically, open signs. An LED sign is a sound business investment that can rake in profits for any business if utilized properly. LED open signs are particularly tricky to set up right because they are a business’ front liner.

An LED Open Sign for a Pizza Place

What factors should you consider when buying and installing LED open signs? Here are a few tips.

If your business is leaning more towards creativity,—coffee shops, specialty shops, salon, or bookstores—you should use a colorful open sign. Ditch the traditional red lettering and opt for bolder colors. One way to do this is to use purple for the lettering and orange for the background. The idea should be used to catch attention with your LED open sign.

An LED Open Sign for a Flower Shop

Set your sign to burn in a steady setting. If it’s set to blink, people might think your open sign is broken or your business closed. You don’t want that because it defeats the purpose of your LED sign. As long as you have bright colors in place, you don’t need the blinking to grab attention. Even in outdoor advertising, less is more. Look at the example above. the flowers are blinking, but not the "OPEN" word.

Consider the distance between your LED sign and your potential customers. If you are targeting travelling customers in cars, then you should put your open sign up high on a post, but if not, it should be placed where it can be seen at eye level.

Digital can be expensive but at AffordableLED.com, it’s not. Affordable LED is an online supplier of affordable and high-quality LED open signs. Whatever your business may be, Affordable LED has a sign for you.

Wednesday, April 16, 2014

Make Illuminated Open Signs Work for You

LED signs and open signs are marketing tools business establishments utilize to announce special announcements, promotions, menus, and even business hours. All establishments now display LED and open signs to attract potential customers and increase foot traffic. With these kinds of signage, business establishments announce that they are ready for business. Illuminated signs are a plus compared to the traditional signs available in the market today because of their animation, multiple message features, and bright colors.

Below are tips on how to make the most out of illuminated LED and open signs:

1. Always consider the reader when deciding the best angle to display your illuminated open sign. 
For example, if the open signage is displayed above level, it should be angled downwards and vice versa. This will make reading easier because the viewing angle is an important factor in making the most out of bright lights, aiming towards your customers’ line of sight.

2. Colors and effects attract attention. 
Animation such as explosions, flashes, and letter-blinking all help customers look and notice illuminated LED and open signs. Colors should easily help communicate your message to viewers.

3. Messages should be in blocks.
For example, a complete phrase should be in the same level to make reading easy. Additionally, it’s best to stay themed in your messages and information. This method can also be used when displaying constant information like waiting hours, business hours, and public announcements.

4. Pictures, logos, and graphics say a lot.
Text is not the only information one can put into illuminated open signs. Customize signs by adding a brand or company logo that will help sell products and services easily as customers sometimes recognize images faster than texts.

Wednesday, April 9, 2014

Are Mobile Signs More Advantageous?

LED signs are a form of advertising that businesses utilize for name recall and good impression. Though they can only send take short messages that are brief and concise, an LED or an open sign helps establishments attract customers because of their animation and bright colors, or just because people would know that an establishment is open. Speaking of open signage, do you know that scrolling signs are more advantageous than stationary ones? Here’s why:

  • Scrolling signs attract more attention because they move.
Crawling letters and images attract more interest thereby catching the eyes of passersby more effectively.

  • Message boards that are programmable and scroll can be used to advertise promotions, events, or trade shows.
Maximize the use of these signs to send messages that are short but easily understood and remembered.

  • Signs that move can also be used to display a customer’s number for businesses that require queues for customers. 
These LED and open sign products can be customized for customer service centers, restaurants, boutiques, or even government offices.

  • Advertisements that are not necessarily conveying sales or occasions can also be displayed in lobbies or buildings. 
Businesses can display images as well as attractive messages to promote their establishments. Restaurants can advertise their daily specials, churches can show service times, beauty salons can display haircut prices. The options are endless, all you need is your imagination and creativity.

  • Scrolling message boards displayed in lobbies can convey messages that will entertain customers who are waiting for their turn. 
While brochures and flyers can keep clients occupied, reading something bright and animated in a screen is a more entertaining way to pass the time. Clinics can display health information while clubs can advertise nightly specials.

Because scrolling signs can mostly be programmed, the possibilities are endless. Not only are they an effective means of advertising, they cost cheaper as well, providing businesses with a competitive edge. 

Wednesday, April 2, 2014

Spend Less Time on Appeasing Angry Customers

Do you have a long line outside your store even before you switch on your open sign? Are those customers clenching their teeth and fists in frustration and protest and not with baited breaths in gleeful anticipation of getting your products? You may be failing in providing excellent customer service.

Image source: Ensuite Media

So, before you turn on your open sign the next time, read on and know how to spend less time and effort in placating your customers:

1.      Offer free things.
People always respond to anything that is free. Bonuses, gifts, and perks can definitely satisfy a customer, decreasing the need of customers to talk with a firm’s agents for hours. Not only that, of course, your reputation as a year-round Santa will grow, and there would be a less need to bombard your customers with ads on your LED sign. I mean, which business minds being renowned as generous to their customers? The chances of not only appeasing customers, but getting more of them, will absolutely increase.

2.      Proper scheduling is important.
Firms should know how much customer service should be placed when and in which avenues. When do customers call the firm’s phone to ask for help? At what time do people prefer to chat? How many customer service reps should be employed at a particular time? Having so many people ready to interact with customers at a time when there are none of the latter will only be a waste of time for the employees and money for you as the person who will need to pay these underperforming employees.

3.      Network with customers effectively.
Networking with customers can be made more effective when the most efficient venues are employed. Twitter, Facebook, and email can be used for customer service so that there will not be a backlog on the usual venues. Take note that in your phone or actual face-to-face interactions between your employees and clients, a good number of them are just information gathering, the answers of which can be found on the Internet or something that you can provide on your business’ own website or can be answered through social channels. This makes customer interaction more effective.

4.      Do not use shortcuts when building customer networks.
Getting more people to like a Facebook page, which can be used as a customer service channel, should be done the proper way. Buying likers and fans will only bloat statistics, but will eventually be found out. Moreover, it is highly likely your social media accounts will be suspended when it is discovered your accounts have so many fake followers. That would lessen the channels of communication between your business ands your customers. Of course, that means only one thing: Infuriated customers frustrated with the company and threatening not to support your company.