The most successful brands in the world don’t just make sure people buy their products or services, they also make people adopt lifestyles. To do so, they make use of various marketing and advertising campaigns. Since most people are emotionally driven to purchase, perception is the name of the game and making your potential customers are more engaged with your brand is the key to achieving the improved sales you’re looking for. To influence your customers’ emotions and perception of your brand, using visual cues is one of the most effective ways to do so. Here are some visual advertising techniques that you may want to consider for your billboards and LED signs : Using the Right Colors Source: commons.wikimedia.org Color can influence people’s buying mood. The right color and design are one of the keys to a successful visual advertising campaign. A basic understanding of the psychology of colors can help you identify which colors are going to get your custom