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Showing posts from November, 2017

Visual Advertising Techniques That Can Boost Your Brand

The most successful brands in the world don’t just make sure people buy their products or services, they also make people adopt lifestyles. To do so, they make use of various marketing and advertising campaigns. Since most people are emotionally driven to purchase, perception is the name of the game and making your potential customers are more engaged with your brand is the key to achieving the improved sales you’re looking for.
To influence your customers’ emotions and perception of your brand, using visual cues is one of the most effective ways to do so. Here are some visual advertising techniques that you may want to consider for your billboards and LED signs:
Using the Right Colors

Color can influence people’s buying mood. The right color and design are one of the keys to a successful visual advertising campaign. A basic understanding of the psychology of colors can help you identify which colors are going to get your customers’ attention.
Try Repetitive images
Repetitive images …

8 Ways to Make Customers Feel Welcome at Your Store

The bread and butter of businesses are how to make their customers happy. Once your LED signs attract people to your business, you should make efforts to make sure your customers feel welcome and comfortable enough for them to avail of your products or services.
First impressions last so as a store owner, you only have one shot at making first-time customers feel welcome. So if you’re looking for ways that can help you make new and return customers comfortable in your store, here are a few tips for you to consider:
Keep Your Storefront Organized

Having bright, attractive signs can be a plus that can draw potential customers into your store. Aside from signage, it’s a good idea to keep your storefront clean and organized. Consider having ornamental plants in your storefront and bright colors for the facade.
Have a Clean Parking Lot

Keep the parking lot clear of litter and set up garbage cans at locations convenient to customers. Have signs for the parking lot too that indicate the nam…

Why You Should Consider the Use of Solar-Powered Lights

If your business is open 24/7 and is located in an area with a lot of foot and vehicle traffic throughout a day, you’re going to need signs that can attract customers even during the night. Using LED signs and other lighted marketing materials can help passersby know that you’re open for business.
However, using lighted signs at night can add to your business’ operational costs due to added use of electricity. To help you get the exposure you need without the added costs when you’re operating at night, you should consider using the solar-powered LED signs. Here’s why you should consider the use:

Solar-Powered Lights Allow You Save Money
Source: Alibaba.com
During the day, solar-powered lighting systems will be charging batteries so that they can be ready for use without added electricity in the night. After the initial installation, this will allow your signs to be visible throughout the night. With the money saved, you can improve the other aspects of your business. Of course, being…

Outdoor Advertising Tactics and Trends to Consider

As consumers ourselves, we’ll see various outdoor advertisements on a daily basis. We encounter billboards, transit ads, and other forms of other outdoor advertising materials, especially when living in the city. With that being said, all the various ads strewn across multiple outdoor mediums can make it difficult for your ads to stand out.

Mass marketing mediums like LED signs can be used to get your message across to more customers. To help you achieve your marketing goals, here a few outdoor advertising trends and tactics for you to consider:

Ensure that Your Ads are Shareable


With LED signs, you can increase the interaction between the ad and your target customers. Consider making video ads that can shock and awe people. This way, people can take a picture or video of your ads and even share them on their social media channels. Having interactive ads areagood and cost-effective way of getting your message across.

Invest in Signs that are in High Traffic Area

You may be tempted to acqui…