Monday, May 28, 2018

How Electronic Signs Changed Advertising

These signages leveraged advances in advertising and marketing, boosting businesses.



How Electronic Signs and Displays Changed Advertising | Affordable LED


More and more businesses across the globe are investing in LED signages today. And although traditional advertising is still needed for companies to thrive in the industry, you can’t deny how these signs have changed advertising today. With that said, here’s how these signs leveled up advertising and marketing.


Electronic signs are smarter.



Unlike static billboards and posters, LED signs are programmable, customizable, and manageable. You can convey your message to your target audience by programming it and customizing it based on your business’ current needs. If there’s an error with the content, you can easily change it, unlike with billboards where you’ll have to recall all the promotional material you’ve already sent out.


Electronic signs are smarter
Source: http://home.bt.com

These signs cut costs.



Because these signs are able to convey your message efficiently, you don’t need to hire more staff. The communication between your business and the customers will be done via visual displays. Also, there is no need to rent advertising space if you need to let your target audience know about your new promos, discounts, or new products. All you have to do is program your LED sign with a message that says so.


How Electronic Signs and Displays Changed Advertising | Affordable LED


Electronic signs engage customers.



LED signs have better chances of converting, versus static signs. This is because they are able to engage potential customers through targeted messaging, enticing visual calls-to-action, and integrated social media. And as we have always mentioned, visual is better than text.


Electronic signs engage customers
Source: https://www.fifteengroup.co.uk

LED displays provide lighting at night.



A bright flashing open sign is enough to make people know that you are open for business even at night. Without it, people would assume that you are closed for the night. Having lighting at your store, whether you are open 24 hours or not, can also help with lessening the chances of getting broken into.

LED displays provide lighting at night
Source: https://commons.wikimedia.org



Through the years, there has been an increase in popularity and a wider usage of these electronic signages. Hence, LED signs are now becoming more affordable. So if your shop doesn’t have one yet, it’s time to consider investing in at least one and see for yourself the benefits it can give your business.

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Need one for your business? Check out AffordableLED.com to choose from a wide selection of open signs, storefront signs, programmable LED signs, and writable LED boards.


Monday, May 21, 2018

Best Tips to Maximize the Use of LED Signs

LED signs are quite an investment, so get the most out of your signs with these few tips.

Best Tips to Maximize the Use of LED Signs | Affordable LED
Source: Instagram.com | @julien.tang

LED signs are silent salespersons of businesses. They are eye-catching sales boosters that can double as illumination at night. And because they are quite the investment, you need to maximize their use. If you’ve just bought a sign for your business and looking for tips on its usage, you’ve landed on the right article. Here are a few tips on how to get the most out of your LED signs.


*Research on the area and your audience.

Research on the area and your audience
Source: commons.wikimedia.org



Your store’s location, as well as your audience, are the basis for the messages that you will input in your programmable LED signs. Here are some of the questions to consider:

- Is your store along a busy street?
- What is the speed limit of the road where you are located?
- Are there many pedestrians?
- Are you targeting a specific demographic?


Your answers will determine the type of messages you will program in the signs, the length of these messages, and whether there’s a need to scroll or flash these messages.


*Choose the right message.

Choose the right message for your scrolling led sign
Source: commons.wikimedia.org



By doing your research, you should be able to choose the right content for your signs. There are two aspects that you need to consider, the length and the tone.

Length
  • If you are located in a busy street, the shorter the message, the better. That is why you need to be straightforward with your content. However, if your business is in a quiet area where it is not passable by cars, you can make your messages a bit longer, but still straight to the point.

Tone
  • There are many tones of voice in advertising. These include energetic and upbeat, light-hearted and wholesome, helpful and sympathetic, dark and scary, and sad and harrowing. So if your message is about limited promotions, discounts, and the like, the tone should sound upbeat enough to urge people to check out your store.


*Schedule messages at the right time.


Schedule messages at the right time
Source: flickr.com


This tip applies to businesses in the food industry. If you are flashing menu content, make sure that you have scheduled the right ones. You may be offering coffee any time of the day, but it’s best to show this message in the morning when people are in dire need of a cup to start their day.


*Do not forget to update.

Do not forget to update
Source: commons.wikimedia.org



Forgetting to update messages is a common mistake most businesses make. Remember that stale content will make people less interested in your store. No one wants to see an event invitation dated a day ago, or expired special offers. Being up-to-date with your message is the key to keeping your target audience interested in your business.

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Need to buy a new LED sign for your business? Check out AffordableLED.com!




Monday, May 14, 2018

Best Scrolling LED Sign Marketing Tips

Here are some of the best practices when using these signs for your business.

Best Scrolling LED Sign Marketing Tips by Affordable LED

Having a LED sign for your business greatly helps with attracting potential customers and keeping the flow of business smooth. If they are installed correctly, they can help with driving potential clients towards your shop. However, if not done properly, the sign may confuse people and drive them away from your business. That said, you should make sure that the programmed message in your sign is correct.

To avoid this problem, here are the three best marketing practices for scrolling LED signs to consider.

Be straightforward, specific, and clear.



A study made by Microsoft found that the average attention span of humans is now as short as a goldfish’s, which is at eight seconds. That’s four seconds less than the average in the year 2000. Because we now live in a fast-paced social-driven world, the declining attention span in no surprising. That said, marketers have to be clear and precise with their messages to keep users interested within those eight seconds.

People also tend to lose interest in signs loaded with a lot of words, and there’s a big chance that they’ll overlook some important details. Keep messages straightforward and short to get to connect with them within those eight seconds.


Keep the messages up-to-date.



Change the messages at different times of the day. If you are in the food business, you can display the breakfast menu early in the morning, the lunch menu by about 11, and dinner by about 6 PM. You can also advertise special meal sets at certain times of the day. Another example is the movie theater industry; you should be able to display the right movie titles and the right schedules.

If people read messages that are outdated, there’s a chance that they will lose interest in your business.

Always include a call-to-action.



As with any advertisement, a call-to-action is utterly important. You have to be able to urge them to check out your business using straightforward and compelling words. Effective call-to-action phrases include those that create a sense of urgency, imply exclusivity, and contain persuasive words (free, new, guarantee).

Also, using the word ‘you’ in your message tends to persuade people as it can completely change the tone. Always write in the second person to make the content engaging and sound more conversational.

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Need new LED signs for your business? Check out AffordableLED.com!


Monday, May 7, 2018

How Healthcare Facilities Benefit From LED Signs

As with any retail or food business, healthcare businesses benefit from LED technology as well.



How Healthcare Facilities Benefit From LED Signs | Affordable LED


In healthcare facilities such as hospitals and specialist clinics, the flow of information, as well as quality, are important. This is true for any fast-paced, busy work environment. And to keep the flow of information smooth, some install illuminated signs in waiting areas. These signs allow clinics and hospitals to communicate with patients, visitors, and employees in real time. And if your facility doesn’t have any, it’s time you invest in them. Here are other reasons why LED signs are beneficial to healthcare facilities.


These signs help with the smooth flow of hospital operations.



As mentioned earlier, the flow and quality of communication become better with illuminated signage. They can display important messages to employees, patients, and visitors, such as visiting hours and names of available doctors. Hospital staff can easily program them with these messages and other vital information that people needed to know.


Important healthcare information is easily seen.



Compared to posters, illuminated signs are much easier to see, especially for patients who have eyesight problems. People do not need to squint to see vital information like warning signs, important announcements, contact numbers, and doctor/patient information. These signs can also act as an alert system to raise awareness inside the hospital or clinic in times of emergency.


They save time and money.



Switching to LED signs from printed materials reduces hospital costs. There is no need to print out, put up, and take down posters every time there are any new announcements. There is no need to worry about designing posters as well. These signs also use less electricity and do not require regular maintenance. The switch to LED technology definitely will reduce overall costs in the long run.

Shop Red Indoor Programmable Scrolling Sign at Affordable LED

LED signage is definitely more efficient than printed signs or billboards as they are able to convey messages faster and more straightforward. They help patients and visitors navigate the place and improve communications with staff and patients as well. So if you need one for your business, check out AffordableLED.com and get to find that sign that fits your business’ needs.