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Advertising Best Practices for LED Signs

Reap the benefits of investing in promotions with these tips.
A city with LED signs and screens at night.

 Interested in putting up an advertisement to promote your business? Make sure to get your money’s worth when you do. Simply putting up a scrolling LED sign outside your store may not do much if there’s no meaning or plan behind it. As with any other business investment, advertisements should be well-thought-out from conception to execution to ensure success.

 In this article, we’ve put together some helpful tips you can apply to your outdoor advertising plans.

Sit down and think about what you really want to say

The most memorable and impactful ads always have an intent to them. They are the products of strategic planning borne out of the desire to impart a message. Taking the time to figure out your intentions for advertising is the first step to creating a campaign, so make sure to do this before doing anything else.

 What do you hope to achieve with your promotions? What do you want to say? Who is your target audience, and what would you want them to do with your message? Figure out the answers to these questions and use them as a springboard for your advertising campaign.

Get to know your audience and use their language

Always remember that advertisements are your brand’s way of speaking to your target audience, so always remember to talk to them in a way that would be relatable to them. Speak their language to get your message across without misinterpretations.



Choose the right placement for your sign

Having the right message is one thing, but you also have to make sure it gets to your intended audience as well. The location where you will be placing your sign can make or break your campaign, so choose wisely. You may want to have a site visit and visualize how your sign would look like once it is up.

Are there sights in the way that may cause an obstructed view? Is there enough foot traffic in the area? What size is appropriate for the location? How are the light conditions in the area? Make it a point to look at any possible angles or issues that may arise before picking the location.

LED signs reflected on a car's window at night.

Pick colors that would make your message pop

Successful campaigns don’t just rely on a strong copy to get the message across. The addition of color can take a message and make it pop even more, so do take the time to choose the right shades for your ad. On LED signs, you won’t go wrong with bright colors on a neutral background as the contrast will make the text stand out.

Be ready to modify your message when needed

It won’t hurt to have a regular review of your advertisements to check their effectivity or if they need to be replaced. Keeping a tab on your campaigns ensures they remain fresh and relevant to your audience.

 One advantage of digital signages over traditional ones is that they are flexible and can be tweaked easily when the situation calls for it. Unlike regular signboards, programmable LED signs let you have control over content with software or remote, so updating your message is a piece of cake.

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