Retail Signage Mistakes You Need to Avoid

You may be committing them without knowing.

A glowing red barber shop sign at night.

Investing in digital signages is a wise move for any business owner, but only when it is used correctly. Many factors need to be considered so that you will fully maximize its benefits for your store.

Signages, both the traditional and digital types, have one thing in common and that is they aim to persuade and entice people to support a store. Knowing this purpose from the get-go will help you make the right decisions and avoid these scenarios.

Wrong outdoor placements

Where you place your signage is crucial. You would want to pick one that is visible to passersby so that they would notice your store. If it is a remote sign, it must be located in an area where there are no obstructions that can block the public’s view. You need to make sure you’re getting your money’s worth so choose wisely when it comes to signage placements.

A vulnerable LED panel that’s easily destroyed when exposed to the elements

When exposed to too much sunlight, the panel can get extremely heated leading to discoloration and eventually to outage. This is because constant exposure to heat can lead to the LED’s liquid crystals boiling over and eventually turning black.

To avoid this, make sure your LED panel can withstand high temperatures (up to 110 degrees Celsius).

Night time neon LED signs shot in slow shutter speed.

Lighting displays that are too bright and too dark

Similarly, you need to avoid wasting your signages by having regular maintenance inspections to check their brightness levels. A scrolling LED sign, whether in daylight or night time, should have sufficient brightness that matches its environment. An LED sign that’s too dim is barely noticeable, while a sign that’s too bright can reflect glares which can be dangerous for some folks who are driving.

Content issues

The right lighting and specs aren’t just the only considerations to think about when deciding to put up an LED sign. Because signages are call-to-actions, planning for your content is crucial. Your messaging must be impactful yet easy to digest for it to be effective. Content is also king when it comes to signages so make sure to invest in creatives that will help bring your messages to the public in a strong and accurate form.

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