Why Your Shop Needs a LED Open Sign

Learn why you need a LED open sign installed at your storefront.

Having an open sign at your storefront is definitely a no brainer. Doing so, of course, lets people know that you are taking in customers. But have you considered upgrading to a LED sign? They may be a lot more pricey than your printed out open sign, but a LED one definitely has more benefits than the former.

Here are the reasons why brick and mortar stores should switch their plastic open signs to LED open signs:

They stir curiosity in people.

LED is brighter and more eye-catching than your typical plastic open sign. People passing by can see your sign in their peripheral vision, and curiosity will encourage them to take a look. With that said, LED signs, whether it’s a scrolling LED sign or an open sign, can definitely affect people’s buying decisions. And because they are usually installed at eye-level, an open LED sign is a compelling visual feature of your store.

The red light is inviting.

Wondering why LED signs are more eye-catching? Red evokes feelings of excitement as it activates the pituitary gland and increases your heart rate. That is why most food businesses use this color in branding -- Burger King, McDonald’s, and Wendy’s, among the few. So if you were to buy an open sign, get the one with red bulbs.

LED signs are energy-efficient.

Some people think that because LEDs are bright, they consume a lot of power. This is, of course, not true. LED uses less energy than the neons and fluorescents because it uses a very energy-efficient semiconductor electronic technology to produce light. That means, LED signs are an excellent investment in the long run. There is no need to worry about increased power bills if you need to turn the sign on for longer hours.

They are much safer to use.

Aside from using less energy, LED signs also do not emit gases like neon signs and are not hot to touch. Gas leakage poses fire hazards as well as explosion hazards, so old neon signs are not recommended anymore. Your business catching fire at night or when the establishment is filled with customers is the last thing you would want to happen. Small gas leaks may pose health risks to your staff and customers as well. Better safe than sorry!

LED signs are available in many designs and colors.

Although red is the recommended open sign color, you can choose from a wide range of colors and designs. Aside from that, these signs also feature various animation like scrolling, chasing, and flashing. These features allow for better visibility, which, of course, increases the chances of catching the attention of potential customers.