Top Factors To Consider Before Buying an LED Sign

Make this article your guide before you purchase one.

Close up of a person's hand holding on to a credit card.

Purchasing signage for your business will always be a wise investment. Besides your storefront or office, signs are the face you show to the public ー it’s a device that lets them know who you are and what you can do so you better choose wisely when you’re in the market for one or several.

Whether you’re looking for programmable LED signs or neon-type signages, take some time to look at these factors before making your move.

The reason(s) behind your purchase

Are you in the market for LED signs because you need to see your shop’s name in bright lights by your storefront? Or perhaps you’re interested in buying them to be used indoors like those scrolling LED sign displays? Whatever your reasoning behind buying them, by establishing this you can figure out the following factors that you need to focus on:

The location of the sign:

Deciding where you plan to use your signage indoors or outdoors will help you narrow down your choices when shopping for LED signs.

Outdoor signage must have no obstructions that will block the view of the public. Take also into consideration nearby structures and other signages to see if your LED sign will be visible or will get lost in the mix. Look also at foot and vehicle traffic when choosing your signage’s location.

Indoor signages, meanwhile, should be placed where they would make the most sense. Whether it contains a call-to-action, an announcement, or store policies, it has to fit its surroundings by being visible to the public it is addressing.

The size of the sign:

Once you’ve figured out where you would like to place your sign, then deciding on the size becomes a lot easier. Taking into consideration your chosen location, its surroundings, and your purpose, you can now determine whether a small sign will suffice or you will need to spend for something large.

Lit up neon LED sign that spells out "BEER" three times.

How bright your sign will be

Is brighter always better? In the case of LED signs, surprisingly, it’s not. A good gauge for whether a sign’s brightness is just right is to see it at night. Make sure it is readable but not too bright that it becomes an annoying distraction to the public. During the day, outdoor signages may be turned off but for those used indoors, make sure they remain visible even with the sunlight streaming in.

Finally, some technical aspects of your sign that you need to check out

Now let’s talk about software. The beauty of today’s LED signs is that they were made with convenience in mind. Most are designed for easy customization as manufacturers understand that digital signages should be updated regularly to match the needs of the owner/business. If you are not the techie type, then don’t hesitate to ask questions. Don’t worry, as we here at Affordable LED are ready to attend to your queries.

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