If your business belongs to one of these categories, it's time to invest in a scrolling LED sign.
Small businesses are at a boom today. Even if most were negatively affected by the pandemic, many continue to thrive. In fact, 19 percent of small business owners in the U.S. surveyed by Statista in June 2022 said that they had plans to increase employment in the next three months. Plus, around half of them said that they had current job openings.
Naturally, sales may not be as high as in pre-pandemic times. So as a small business owner, you need to deploy marketing strategies to continuously grab the interest of pedestrians and motorists alike. One of which is investing in LED signage, as these signs are more noticeable than the traditional ones. And even if you own a small brick-and-mortar store, LED signs still can be advantageous to your business.
Here are eight small businesses that will benefit largely from LED signs:
- Food trucks
- School and office supplies stores
- Laundromats
- Arts and crafts shops
- Cleaning services
- Pet services
- Photography services
- Toys and hobbies stores
#1 Food trucks
Food trucks are already noticeable as they are, but if you are competing against other food trucks, you will need to stand out even more. A scrolling LED sign can definitely catch potential foodies’ eyes and capture their interest. This sign can be used to display the day’s specials or a promotion. You can also consider getting a storefront LED sign that can specifically show your special food offers. Such examples include hotdogs, burritos, beer, and Chinese food signs.
#2 School and office supplies stores
This type of store can benefit from programmable LED signs, especially if there’s a huge variety of products that you are selling. A small scrolling LED sign can be installed on top of each shelf to make shopping easier for your customers as it can help easily locate particular items. On the same note, LED open signs are also helpful to let passersby know you are available for business.
#3 Laundromats
Laundromats are one of the most profitable, stable, and recession-proof businesses, but this could also mean high competition. So if there are multiple laundromats in your area, it’s time to think outside the box and invest in eye-catching LED signs. Aside from an LED open sign, consider getting an outdoor programmable LED sign to display your top-notch services. You can also get a “Dry Clean” storefront LED sign if that’s one of your offers.
#4 Arts and crafts shops
Arts and crafts shops are usually little gems in lesser-known parts of a city. Sometimes, they may not be noticeable, so foot traffic is low. Getting an outdoor scrolling LED sign can help this humble little shop be visible to passersby and motorists. You can use this signage to program promotional messages or to display your store’s name and main offers.
#5 Cleaning services
Cleaners can also have high competition in a particular area. Just like laundromats, a cleaning services store can stand out from other cleaners with LED signs. You can either get a programmable LED sign in which you showcase your services, or the storefront LED sign that says “Cleaners.” Either way, your store will be more noticeable than the others because of the extremely bright, cannot-be-ignored signage on your front door.
#6 Pet services
Pet grooming and veterinary service businesses will benefit well from LED signs. Outdoor signs can help upsell and promote additional services and increase foot traffic. On the other hand, indoor scrolling LED signs can be used to display the pet's and owner's names on the queue and other important information.
#7 Photography services
Photographers can also increase foot traffic to their business with the help of LED signs. Aside from the LED open sign to let potential customers know you are open for business, a scrolling LED sign can also attract passersby and motorists into your store. Showcase your special and additional services with these signs, as well as your current package promotions.
#8 Toys and hobbies stores
Finally, the small toys and hobbies store can showcase their products using an outdoor programmable LED sign. This signage is especially beneficial if you have pre-order products and need to generate some buzz. Of course, the classic LED open signage is also helpful for people to know you are currently taking in customers.
The takeaway
LED signage is undeniably beneficial to businesses across categories; small-sized businesses are not an exception. These illuminated signs may cost more than the traditional ones, but the returns are more significant. With that said, investing in LED signs can be a very profitable move for your small business today.
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Ready to purchase LED signs for your small business? Browse through our collection of signs at AffordableLED.com and get the unit that fits your business’ needs.
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