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8 Tips to Boost Holiday Tourism with a Scrolling LED Sign

Illuminate local attractions in your city with programmable LED signs. 

Christmas time a Canadian town

Holiday seasons are all about lighting up the city and drawing in visitors with exciting events and cool attractions. An easy way to guide and grab tourists’ attention? A scrolling LED sign! These simple but powerful signs use animated text and graphics to share messages in eye-catching ways, like flashing text or retro Pac-Man effects. Placed strategically, they can highlight local attractions, showcase holiday events, and more.

Here’s how tourist centers can use programmable LED signs to help boost city tourism and make visitors feel welcome and informed this holiday season:

#1 Announce Holiday Events with Fun Animation Modes

Holiday events like parades, light shows, and Christmas markets bring in crowds. Using animated messages on an LED sign lets you promote these events in a way that stands out more than plain posters. For example, if there’s a New Year’s fireworks show, the sign could say, “New Year’s Fireworks – 10 PM Downtown!” in bold, flashing letters to catch people’s attention. Set these signs up in busy areas, like city squares and transit hubs, so they’re seen by as many people as possible.

#2 Promote Festive Tours with Cool Visuals

Special tours, like haunted history walks or Christmas light tours, give visitors a unique look at the city. An LED-powered sign can promote these tours using clever wording and festive animation modes. For instance, a message like “Ghosts of Winter Past—Evening Walking Tour!” could fall down the screen like snowflakes, making tourists want to join the fun. Adding the meeting spot or ticket info at the end helps tourists know where to go.

#3 Guide Tourists to Local Shops and Markets

Local shops are a huge part of a city’s charm, especially during the holidays when visitors are looking for unique gifts. LED signs can point tourists toward holiday markets or pop-up shops. A message like “Holiday Market – Just One Block Down on Main St!” with flashing text helps direct foot traffic right to these spots. Alternating messages for different stores can also keep tourists interested and remind them to shop locally

#4 Show Off Local Festivals and Cultural Events 

Seasonal events, performances, and holiday concerts are perfect for tourists who want to experience local traditions. Scrolling LED signs can let visitors know about these events, giving them a chance to see what makes your city unique. A message like “Festival of Lights Parade – 5 PM Tonight!” with bright colors instantly grabs attention. Using holiday-themed colors adds a festive touch that helps visitors feel like they’re part of the community.

#5 Share Insider Tips and Hidden Gems

Every city has secret spots worth visiting, like a cozy café with the best hot cocoa or a viewpoint with stunning city lights. Programmable LED signs can give tourists these “insider tips” with messages like, “Hidden Gem: Cozy Café with Hot Cocoa Specials – Cacao St.” or “Best View of City Lights – Hilltop Park at Dusk!” Changing the message every few days keeps things fresh and encourages tourists to explore more.

#6 Start a Holiday Countdown for New Year’s Eve

Countdowns are always exciting, especially for New Year’s Eve. A scrolling sign showing how many days are left until the New Year can create such a buzz. For the final hours, update it with a real-time countdown down to midnight to build suspense. Set it up in a crowded area to spread the excitement as everyone counts down to the new year together.

#7 Share Weather Updates for Outdoor Activities

Many holiday events, like markets and ice-skating rinks, depend on the weather. LED signs can keep tourists updated with real-time weather changes, like “Rain at 3 PM – Bring Umbrellas!” or “Snow Tonight – Ice Rink Closes at 8 PM.” Alternating weather messages with event updates makes the sign a reliable info hub that helps tourists plan their day better.

#8 Send Warm Holiday Greetings

A simple holiday greeting can make tourists and returning locals feel welcome. These signs are perfect for friendly messages like “Happy Holidays from [City Name]!” or “Welcome to [City’s] Winter Wonderland!” Adding greetings in different languages is a nice touch for international visitors, showing that the city is friendly and inclusive during the holiday season.

The Key Takeaways

Tourist centers can use these units to share insider tips, showcase holiday events, or simply wish visitors a happy holiday. By doing so, they can make tourists and returning locals alike feel warmly welcomed and well-informed. Invest in a unit this holiday season to light your city up with excitement, curiosity, and festive spirit.

Tourist centers can use these units to share insider tips, showcase holiday events, or simply wish visitors a happy holiday. By doing so, they can make each visitor feel warmly welcomed and well-informed. Invest in a unit this holiday season to light your city up with excitement, curiosity, and festive spirit.

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Visit AffordableLED.com to find the perfect scrolling LED sign for your tourist center this holiday season!


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