Learn how to boost your laundromat’s coat and blanket wash sales with a scrolling LED sign.
When temperatures drop, laundromats often see an influx of bulky loads, as comforters, jackets, and heavy blankets don’t fit into home washers. As a laundromat owner, this is your season to shine. A smart way to capture attention before winter fully sets in is by using a scrolling LED sign to promote your blanket and coat wash services.
Programmable LED signs are attention-grabbing tools that help passersby notice your offers instantly, even from across the street. As people prepare for the cold, you can use one to remind them that your machines can handle their thick winter gear: clean, quick, and stress-free.
According to the U.S. Department of Energy, lighting accounts for roughly 17% of the average commercial building’s electricity use, and LED lighting is about 75% more efficient than incandescent bulbs. For laundromats, using LED signs is cost-efficient in the long run.
5 Tips for Using LED Signs to Promote Winter Wash Services
Before winter hits full swing, plan your LED sign strategy with precision. Below are practical and creative ways to use your scrolling LED sign to boost visibility and keep your machines running all season long.
#1 Use LED Signs to Highlight Seasonal Wash Services
Winter cleaning needs are specific. Coats, duvets, fleece blankets, and even pet bedding become a priority. Feature these exact items in your sign. Instead of general phrases like “Full-Service Laundry,” make your message precise and timely.
Here are a few message ideas that work well for this season:
“Blanket Wash Special — Ready for Winter!”
“Thick Jackets? Our Machines Can Handle It!”
“Get Cozy, Stay Clean — Blanket Washes Here!”
You can also schedule your LED sign messages to run at different times of the day. For example:
Morning: “Drop off your blankets before work — pick up tonight!”
Afternoon: “Warm blankets, fresh and ready before bed!”
Evening: “Skip laundry night — we’ll wash your comforters!”
This approach makes your LED display feel dynamic, as if it’s speaking directly to passersby based on the time they see it.
#2 Explain Why Customers Should Choose You
It’s one thing to tell people you offer blanket or coat wash services. It’s another to show them why you’re the better choice. A programmable LED sign gives you the perfect space for that.
Display short but strong points that address what customers value most: speed, cleanliness, and reliability.
For instance:
“Large-Capacity Washers — Perfect for Comforters!”
“Quick Dry Cycles — Clean, Warm, and Ready Fast!”
“Eco-Friendly Washes — Because You Care Too.”
You can rotate these phrases every few seconds using simple animations like flashing or sliding text to catch attention. The visual movement helps your message stand out, especially during darker winter afternoons when lights look even more inviting.
#3 Encourage Repeat Visits Through Practical Messaging
Getting customers to walk in once is great. Getting them to return is even better. Programmable LED signs can help you stay on their mind without being pushy.
Try using messages that encourage loyalty, such as:
“10th Blanket Wash Free — Ask Inside!”
“Keep Your Coats Fresh All Winter Long!”
“Save Time — Weekly Drop-Off Specials Available!”
These short, seasonal messages serve as gentle reminders that keeping clothes clean during winter doesn’t have to be a hassle. They also work as ongoing engagement tools — your LED sign becomes a silent salesperson that never takes a break.
Repeat customers spend 67% more than new ones. So investing in a sign that constantly reminds regulars of your services is a smart move.
#4 Time Your Promotions Before Winter Peaks
Timing is everything. Most regions in the U.S. start feeling colder weather between November and January, depending on location. The best time to promote blanket and coat washing is before the temperatures drop too low. This helps customers prepare early — and it helps your business manage the increased load without being overwhelmed.
Start displaying your winter cleaning messages as early as mid-October. You can then adjust your LED sign text weekly, moving from “Winter’s Coming” reminders to “Keep Warm and Fresh” promotions as the season progresses.
You can even use countdown messages like:
“3 Weeks Till Winter — Bring in Your Blankets!”
These small touches create a sense of urgency that motivates customers to act sooner rather than later.
#5 Keep Messages Clear, Short, and Seasonal
When using programmable LED signs, readability is key. Keep each message under 20 characters per line for best visibility. Avoid overloading your sign with too much text.
Use emojis or simple symbols (like ❄️, 🧺, or 🧥) sparingly to grab attention. Since scrolling LED signs can’t show pictures or videos, text animations like “falling,” “shooting,” or “flashing” effects work best to make messages pop without overwhelming the viewer.
Here’s a simple formula to follow:
Seasonal Hook + Service + Benefit
For example:
“❄️ Winter’s Here! Wash Big Loads Fast!”
“🧥 Fresh Coats, Fast Service!”
These quick, visually engaging phrases can make the difference between someone walking past your store or stepping in to try your services.
Final Thoughts: A Bright Way to Warm Up Sales
Before winter peaks, your laundromat has a unique chance to capture attention and boost profits. Using a scrolling LED sign communicates directly with your community.
Seasonal messaging that’s timely, simple, and eye-catching can draw new faces in and keep regular customers coming back. From promoting coat washes to offering blanket cleaning specials, the right LED sign strategy can make your business stand out when people need your services most.
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