Thursday, November 29, 2012

Decorating For the Holidays: How to Make Your Retail Store Stand Out In Time for Holiday Shopping

During the holidays, every one of us tends to be more giving and considerate of the people around us. This type of generosity might be brought about by the Yuletide air but no one can tell for sure.

Keep this holiday spirit of interconnectedness alive in your retail store by putting up signs and decorations that your customers can appreciate. In this way, you are able to capture their attention and interest that would hopefully lead into a sale. Light up your store’s scrolling LED sign because we’re here to help you revamp the look of your store to make it a haven for the holidays.

Here are 3 easy to follow decorating tips to help you this holiday season. Let us know what you think of these ideas by leaving us a comment or two below.

Holiday Store Decorating Tips # 1 Keep your customers in mind

Placing the needs and desires of your customers first is surely not new to you. As a business owner, we’re pretty sure that you always put forward products or services that your customers can’t get enough of. Putting up a customer-centered decoration during the holidays generally follows the same procedure.

First, you’d have to observe or research about your current clients. If you are running a coffee shop, check to see who you patrons are. Do they look like writers looking for a solitary place to get the job done or are they high school kids who like to hang out after a full day in school. From this type of information, you can already think about creative ways on how to spruce up your open sign or even your entire store.

Going back to the example of having writers as patrons of your coffee shop, you might want to put up a Christmas tree which your store visitors can decorate with paper cut outs that have their wishes for Christmas. You can even go as far as making a couple of them come true.

Holiday Store Decorating Tips # 2 Ask your employees for ideas and suggestions

Just like what we said earlier, the holidays is the perfect time for giving and sharing. So why not extend this cheery feeling to your employees by giving them the opportunity to get involved.

Allow the members of your team to pitch in decorating ideas for your store. This would not only make them feel important but it could also effortlessly bring you tons of creative ideas that you could haven’t come up with alone.

Holiday Store Decorating Tips # 3 Stay environment-friendly

The holiday season is not only a time for showing love to your family and friends. You can also take this opportunity to show Mother Earth how much you appreciate her beauty. If possible, make use of Earth-friendly decorations like recycled materials and LED Christmas light. Since you’ve been using an energy-efficient scrolling LED sign for your store, we’re sure that you wouldn’t think twice in using these light fixtures that can reduce your electrical expenses.

Have you decorated your store?

We’d love to know about your holiday theme and how you brought it life this year in your decorations. 

Thursday, November 22, 2012

50% off Thanksgiving Sale and Tips on Buying Your LED Sign This Holiday Season

Happy Thanksgiving, everyone!

To spread the cheers to all of our valued customers, we are pleased to announce that AffordableLED is offering a store wide price reduction for all of the products. You can get as much as 50% discount on a scrolling LED sign and other indoor/outdoor signage. Make sure to visit us at to get a share of your holiday sale pie from us.

To make your shopping experience this holiday season extraordinary, we are sharing with you 3 simple tips on how you can buy the best LED sign for your business this holiday season. Keep in mind these tips before you take advantage of sale events and price reductions that will surely take up until the end of this year.

LED sign holiday buying tip # 1 Find the purpose

Every dollar you spend for your business is important. It should either spell an instant boost in your income or at least become a solid foundation for the increase of your future earnings. Simply put, a good business investment is a dollar well spent.

In buying an LED sign for your retail store or coffee shop, it is best to remember that you are not only acquiring these digital assets for no reason. You should have a clear purpose for your purchases in order to see your every dollar working hard to grow your business.

An open sign is not just a notice you hang by the door. Think of it as your personal invitation to current and prospective customers to enter your store and spend time with you. With that said, it should be attractive enough to command their attention and make sure that they choose you over competitors around the area.

Other objective that you may have for bringing a digital signage or menu board is to project your business as tech-savvy innovator in your industry. In any way you choose to use your LED sign, just make sure that it’s clear and it gets the right message across to your customers.

LED sign holiday buying tip # 2 Looks matter

Once you’ve set clear objectives for your purchase, it’s time to have more fun with the physical aspect of your digital sign. First up, you have to consider the size of your signage. It would be best to have it proportion to the size of your salon or retail store. Though bigger seems better, not in this case. Make sure to get a sign with just the right size to create a suitable feel for your business.

As we’ve said earlier, LED signs should work as an investment for your business. So when you buy, don’t be afraid to go all out by getting a well designed piece that you can use for a long time. Don’t get stuck with the idea that you only have to buy something that you can afford. In business, going beyond your budget is acceptable – but you have to justify your expenses with the output that it can produce your company.

LED sign holiday buying tip # 3 Only deal with a reputable seller

We can’t stress enough the importance of dealing with reliable sellers when it comes to your digital signage needs. Just like finding a supplier for your products, there is also a need to get the best only from the best. A great selection of LED signs is not enough. Other important things that should be delivered well by the sellers are the after-sales services or care.

May you all have a wonderful Thanksgiving dinner and Happy shopping!

Thursday, November 8, 2012

Digital Signage: Grow Your Business with Attractive and Flashy Signs

The digital signage industry has been growing steadily. According to several studies and researches, the said market is expected to continually grow. It is now wonder why a scrolling LED sign is fast becoming a mainstay in retail stores, restaurants and coffee shops among others.

If you’re still having second thoughts on investing in digital scrolling signs then check out these fast facts from an infographic from Vizworld:

  • A good number (half of the business owners survey) plan to increase their budgets for the use of digital signage
  • 24% of companies have projected digital signage spending of more than $ 1 million
  • There is a significant drop in the number of businesses who do not use digital signage in their marketing mix. From 35%, this number went down to 22%
  • The digital signage market amounted to $ 3.9 billion in 2009. This market is expected to grow annually by 20% until the end of this year
  • 70% of U.S. residents who are 12 years old and above have reported seeing a video display in a public venue in the past month
  • 52% of the same market recalled seeing a video display in a public area in the past week

Videos that run on digital signage in public venues are said to be seen by more Americans than videos posted online and on YouTube. Digital signage screen is commonly found in grocery stores, shopping malls, department stores, medical offices and movie theaters.

By The Numbers: How Effective Is Digital Signage

  • A study by Arbitron revealed that 47% of those who have seen a digital signage in the past 30 days particularly said they recall seeing the ad
  • Unplanned purchases happen to every 1 in 5 viewers of an ad placed on a digital signage
  • 47.7% of people say that the digital signage platform is effective for brand awareness
  • 29.5% say that it influences their purchases
  • 32.8% of people find it influential for repeat buyers

Have you been using a digital LED sign? Here are 3 tips to make your signage more effective:

Success Tips # 1 Keep your customers in mind

One of the biggest mistakes business owners can make is to just treat their prospective and current customers as moneymaking machines. Keep in mind that these are people who have problems or concerns which you can solve. Always make it a point to make your customers appreciated and understood.

It doesn’t matter if you’re just selling hot dogs or developing the next mobile app that can change the world, building a connection and strengthening these ties with your customers in the different aspects of your business including marketing, advertising, manufacturing and development of new products to name a few.

Success Tips # 2 Zero in on your point – at once
Since digital signages are commonly placed outdoors in high traffic area, your message generally competes with a lot of noise. Even your own ad or digital sign can create its own noise by being all over the place. Focusing your message is very important. Always make sure that your call to actions is clear enough to be caught by the audience and stop beating around the bus. The next tip can surely help you with this.

Success Tips # 3 Creativity is not an option – it’s a must

Creativity works hand in hand with clarity. Ideas that are presented clearly sparkle and get noticed more when they expressed through unconventional ways. Instead of telling customers outright to buy your products, why not do it the other way around and tell them all about the things that they would miss without your product or service.

AffordableLED offers a variety of LED signs that can help your business send out clear advertising messages to your customers. Visit us at

Photo Credit: 

Tuesday, November 6, 2012

LED Light Voting: CNN Partners with the Empire State Building to Announce the Next US President

In an official press release, CNN announced its partnership with the Empire State building in New York that would bring color to this year’s US Presidential Election by displaying the election results on the towering building through the use of LED lights.

In this case, a scrolling LED sign display of the result has been ousted as one creative means of proclaiming such pivotal news not only to New Yorkers but for the rest of the country and the world as well.

CNN has been innovating in the way they deliver news particular when it comes to the elections. Back in 2008, the news station made use of holograms to get in touch of reports and anchors in a different state to still be able to deliver election updates and news as it happens. Here is a video of CNN’s hologram reporting 4 years ago.

The upright LED-illuminated meter will be placed on the spire of the historic Empire State building as it provides the actual counts for the race to 270 electoral votes. Presidential candidates Barack Obama and Mitt Romney each get a color that generally signifies the political party they represent. The blue lighted bar will represent President Obama’s electoral votes while the red one will be for Republican presidential candidate Governor Romney.

The use of programmable LED sign on the Empire State Building also marks the debut of the newly installed LED panel technology of the famous structure. This cutting-edge lighting fixture is by Philips Color Kinetics. On election night, the building will carry the patriotic shades of red, white and blue. Once CNN has made a projection as to the winner of this year’s presidential election, the tower will carry a single color, either red or blue depending on the projected winner.

Standing tall and proud at 1,454 feet above Midtown Manhattan, the Empire State Building is certainly a sight to see. This “World’s Most Famous Office Building” has been a witness to many significant events with its tower lights. The lighting tradition in recognition of milestones and holidays to name a few began in 1932.

Is the LED technology a versatile tool? What do you think of this lighting innovation?

Let us know what you think of this innovation as well as the elections by leaving a comment below. 

News Source: CNN

Thursday, November 1, 2012

LED Lighting of the Future: Apple and Philips Jointly Offers the Hue

Technology innovators Apple and Philips team up to offer a cutting edge LED lighting solution for every home. We can’t help but think about the possibility of having an automated digital scrolling LED sign

The Philips Hue is an 8.5 watt bulb that produces an impressive 600 Lumens of light. This state-of-the-art lighting solution is exclusively offered in Apple Stores both online and offline. With this partnership, a strong push for the energy-efficient LED lighting is seen to be encouraged for household use.  

Hue carries the common advantages of using LED lights which include energy savings and prolonged lifespan. On top of that, these lighting fixtures can be fully controlled through iOS and Android mobile applications. The said app performs more than the basic on/off functionalities since it can also control the bulbs for mood lighting of red, blue, orange, yellow and white shades. But an Electronics Weekly article mentioned Philips’ statement that the app comes with 4 pre-programmed light settings that are based on the biological effects of lighting on the body.

According to the Mac Observer site, here are other unique features of the Hue bulbs according to Philips

  • -- Save your favorite light scenes for each room or time of day and recall them in an instant
  • -- Use any photo on your phone as a color palette to paint your room with light and bring memories back to light
  • -- Tune white light from warm candlelight to vibrant cool white light
  • -- Create ambience of complement your d├ęcor with the colors of the rainbow
  • -- Control and monitor your lights remotely when not at home for security and peace of mind
  • --Set timers to help manage your daily routine
  • -- Let light wake you up refreshes or help your loved ones fall asleep

A starter kit is sold by Apple at $ 199. The kit includes 3 Hue bulbs, a LAN cable and a ZigBee Light Link bridge. Additional bulbs are also available for $ 56 per piece. The ZigBee-Ethernet bridge box can accommodate up to 50 bulbs can be plugged into a home’s WiFi modem or router. 

For more information on the Hue lighting solution, take a look at the video below.  

Would you buy a scrolling LED sign that can be controlled through a mobile app?

Leave a comment or two to let us know what you think about automated digital LED signs.

News Source