Skip to main content

Posts

A Eureka Moment With LED Signs

Ever wondered how LED signs work? Electroluminescence is an optical and electrical phenomenon wherein a material emits light in response to an electric current passing through it or to a strong electric field. Essentially, it is a production of light through electrons. This is a process more powerful than the technology behind neon signs, giving led signs an advantage over neon signs. Electroluminescence Example Image Credit: en.wikipedia.org Aside from its energy-saving capacity, led signs are also brighter , more attractive, and capable of displaying multiple animation modes. Led signs use an integrated display system which allows for text, images, cartoons, videos, and other graphic information to be presented. LED signs are composed of led modules, led cabinets, and led displays. Modules are made of LED, PCB, IC, resistors, capacitors, connectors, covers and other components. What’s important to know about them is that their matrices come in sizes of 8×8, 8×16, 16×16, 1...

Let Your Business Benefit From LED and Open Signs

Establishments such as shopping malls, restaurants, boutiques, and cafés are not the only industries that utilize LED signs and open signs to advertise their services. Because of the large volume of foot traffic that these signs bring, a number of institutions have already realized the potential of outdoor signage attract more customers to their business. Listed below are the top institutions and industries that are now using LED signs to convey their messages and information. Image Credit: www.compassonline.org.uk Schools – Universities and colleges have been using LED signs to relay important information such as holidays, special events, and reminders for some time now. Because of the massive audience this kind of signs can reach, announcing certain occasions and notices through signs can reach students and faculty members easily and swiftly. Hospitals/Clinics – Waiting for one’s turn has never been this entertaining. Through the use of programmable message boards, hosp...

Don't Let Your Store Turn People Off

Even if your store’s open sign brings a dismal number of figures, you do not need to panic. Observe your store and see where the problem lies. If your store has one of these, then you’d definitely need to re-strategize. Cluttered displays  Image source: Unwrinkling Why are customers turned off: Cluttered displays actually show sloppiness. Customers would feel that the employees of the store do not care about showcasing their wares. Who would buy anything with that kind of attitude?  What should be done: Less is more so practice putting together items that would go together well. There should be coherence in the display window. Having a theme would not hurt but would rather interest more people to visit the store. Lighted signs that aren't working or written ones in poor grammar Image source: Huffington Post Why are customers turned off: Most people secretly want to be a member of the Grammar Police. Seeing grammar mistakes is humorous as well as u...

What Your Store Should Never Be

A lot has been written about what your store should look like – what your display should contain, what font should be on your open sign , among others. But what things should you avoid? Read on and find out. Unprofessional looking signs  Signs that look unprofessional may seem too tacky for customers. For a store who wants to attract more clientele, it is important to have signs that would be look welcoming and expensively made. A sign that looks like a child made does not look attractive at all. People may think you are skimping that may affect the way they think about the quality of your products. The best way to attract more customers is to have signs that are made by professionals. Use materials that look expensive, but not necessarily expensive to make. Overly loud music Music is a delight but too much of it can be annoying. Some people may want to feel relaxed when shopping. Blasting music is not one to relax people. It may give some energy but it can exhaust other people...

Improve First Impressions of Your Business

Do you want to make a great first impression on your customers? Well, first impressions are usually made right from the start, so you have to make sure your potential customers get the royal treatment from the first second they hear of your store. Here are some tips: Make finding your business a breeze. Image source: Brits at Their Best Make your signage interesting as this is the best way for people to be able to find your business.  It can be easy doing it online because you can use Google maps and embed it in your blog or website. You can also paste the directions listed by Google maps for easy information for your clients.  It is also best to place advertisements in the local directory as well as classified ads of the local paper so that your customers would know where to find you. Improve your customers' arrival experience great. Parking is one feat that you should be able to address when it comes to having a brick and mortar store.  Make sure tha...

Get People Into Your Store

Image source: LA Times Do you feel like you can still improve on the amount of traffic you have on your store? Do you think your open signs and displays are still not cutting it? Well, here are some suggestions on how to get more people to your store without having to spend too much. Get customers involved. There are so many ways of getting the people you want in your store be involved in making your business a hotbed of activity. You can sponsor contests of which they can redeem their prizes only at your store. Even more, you can hold contests where you can solicit ideas from them on how to improve your store, such as designing open signs or display designs that will grab their attention. That way, you not only get more people to your store, you also get suggestions on how they want your store to look like. Alas, they will also get to feel more at home in your store, because they (or one of them) had input on the store’s look. Image source: Dear Plastic Tie in you...

Color Your Sign!

Are you still wondering what colors to use to make your open sign pop? Worry no more, because we have some suggestions for you. Yes, there are some colors that won’t really work for signs, especially ones that are lighted. So, if you want something that gets people’s attention, read on! Blue Image source: London Goods UK Why (or why not) choose this color: This is a good color to choose as a lot of companies also use this. It is a widely used color among company logos.  It denotes professionalism, integrity and sincerity.  It can also be calming to the eyes.  If you use this for your logo, it would give your clients the impression that you mean business with what you have to offer when they see your open sign . What colors would be complementary to it: Blue goes well with white, yellow and red as this will make the color stand out. Famous companies with this color on their signage: Some famous companies l ike Skype, Intel, Samsung, Facebook are some tha...